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Web Survey Bibliography

Title Gaining synergy through multi-method research A Nokia Trends case study
Author Casas, I., Peña, G., Pérez-Galán, C.
Year 2006
Access date 09.07.2007
Abstract

This paper analyzes the combination of online panel surveys and face to face (using mobile devices) fieldwork methodologies. The Nokia Trends Study and a concurrent Online Panel Survey study were utilized as a base to perform parallel testing. This paper includes a thorough analysis of parallel testing of the Nokia Trends recall study in various countries in Latin America using face-to-face surveys (using mobile devices) and comparing it with a similar online panel research study.

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Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityNon-existant
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Web survey bibliography - 2006 (98)

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